We are PXMIZE

Imagine a world where the next generation of digital commerce turns online retail into a stage for product experiences that matters for every individual buyer. We give brands the intelligence and flexibility to deliver the right product story in the right context, creating meaningful interactions that drive results.

PXMize Over the Years


1999

Armin Dressler becomes CEO at e-Pro Solutions, which under his leadership becomes Germany’s first PIM company


2009

Armin Dressler becomes Co-founder and CEO of Contentserv, re-positioning from CMS to PIM leader


2021

Establishment of Exuberance Capital AG, Dresslers family office investing among others in digital commerce


2023

Invests into Heuristic Commerce for CRO based on personalized Product Experiences.


2024

Y1 Digital AG ecommerce agency is added to the portfolio to strengthen delivery of venture technologies.


2025

Armin Dressler sells Contentserv to Centric Software, a Dassault company in a EUR 250M transaction


2025

PXMIZE becomes fully operational, investing into technologies such as aiuno, Hunter, Heuristic Commerce and PXMcore.

Our Mission

Our mission is to redefine e-commerce by empowering high-ticket, high-touch, and high-tech brands to deliver tailor-made product experiences at every touchpoint of the customer journey.

We make product information not just a support function, but a core part of the product itself, connecting data, intelligence, and storytelling to build trust, differentiation, and sustainable growth.

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How We’re Getting There

We unite specialized technology, AI-powered intelligence, and strategic commerce expertise in one connected ecosystem. Through intelligent orchestration of the different components, not monolithic systems, we help brands close the experience gap, accelerate time-to-market, and bring premium products to life online.

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Armin Dressler

CEO

Armin Dressler is a seasoned entrepreneur, investor, and board
leader with deep expertise in digital commerce, enterprise software, and SaaS. As former CEO of Contentserv,
he scaled global operations and drove innovation in PIM solutions. Armin also serves as the Chairman of Y1 and  investor through Exuberance Capital. At PXMIZE, Armin brings strategic vision
and leadership to shape the future of PXM.

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Ramon Forster

CPO

Ramon Forster is a versatile leader driving growth and digital transformation in SaaS and eCommerce. A former CEO and co-
owner of Picturepark (OCP/DAM/PIM), he is also an investor and board director with expertise in S&M, product management, & strategy. Currently CPO of PXMIZE, Ramon will take on CPO responsibilities for the Group.

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Sebastian Wohlrapp

Enterprise GTM

Sebastian Wohlrapp is a digital  commerce leader with over 20 years of experience. As CEO of Y1 Digital AG, and formerly of diconium and Mercedes-Benz.io, he specializes in leveraging vision and strategic foresight to build digital solutions that transform businesses into digital champions by focusing on software, data, and AI.

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Alicia Schneider

Finance & Controlling

Experienced finance and operations leader with a background in both startups and established companies. Proven expertise as VP Finance at Kind-time and Head of Finance and Business Operations at a mobility startup, with a track record of driving growth and efficiency. 
MBA specializing in leveraging financial & operational strategies for business success. Alicia supports PXMIZE in a fractional capacity & is CFO at Y1 Digital.

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Vinod Singh

Architecture & Technology Advisor

Vinod Singh is an award-winning technology leader with 20+ years
of experience driving innovation in eCommerce, Fintech, IoT etc. He is the former CTO at startups and scale-ups, Senior Tech Leader at Amazon, and expert in AI, cloud computing, and SaaS.

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Alexander Oelling

Architecture & Technology Advisor

Alexander Oelling has over two decades of experience in IT, and a proven track record in backing digital strategies with the rocket science needed for scalable, cloud-based, enterprise
applications and IoT solutions across diverse sectors.